This article provides a case study of the BBC, and the attitudes of its news workers towards audience material, or, as it is more commonly referred to, usergenerated content (UGC). Research has been carried out about the adoption of participatory and interactive elements in online newsrooms (Boczkowski, 2004a, 2004b; Örnebring, 2008; Thurman, 2008), but this is one of the first articles to examine a major broadcast organization.

Full Article: User_gnerated_content_journalism_BBC